I have given thought to what technique/s i will use to carry out my research, aswell as giving consideration that it will be suitable for my product. I will therefore use both questionnaires and observational research to find out what types of magazines, the public are interested in and what type of information and adverts that should be included in the magazine to make it appeal to a certain target audience. My choice of conducting questionnaires to the public, was based on the thought and decision that with specific questions aimed at the public, i would be able to find out what consumers thrive for when purchasing a magazine. Although i also thought about carrying out an observational research amungst the public to see what the latest read is and what type of magazine is popular today, however i feel that this will be difficult to carry out due to the lack of people that might be reading magazines on the day i carry out this type of research.
For Observational Research
Advantage:
- I would have an approximate estimation of what is the most popular magazine to read
- This techniques might be difficult to the lack of people reading in public at the time of my observation.
Advantage:
- I will be able to find out what consumers demand in their magazine
- Vital information for readership
Disadvantage:
- some of the information provided might be biased
