Advert

I had to re take my photos a few times, in order to gain a good quality photo, where the lighting was appropriate and the position of the product was angled suitable for the decisions made about how the layout of this was going to look.

My choice of photo for my advert is between the two selected below:

Decisions made about what my Advert have consist of:
The underlining of the http://www.healthy-eating.com/, suggests the idea that the product can also be viewed on the internet, hence that there is a website link available.

Looking back at my research I discovered that most notorious product based adverts usually consists of simple text, and the style and font of the text however are kept to a less graphical and bold approach.

Font & Style:
(Think healthy, Drink healthy)
For the USP I chose to use Script MT Bold, then overlapping it with Italic. Personally I think it plays on the idea that the drink itself it quite neutral, which creates a sense of a smooth effect in relation the what the drink should be.

(http://www.healthy-eating.com)

For the hyperlink i have used a clear and readable font (Arial) due to the fact that i am trying to suggest a possible and relevant link to my audience.

(Made from only the freshest strawberries blended together with a glass of milk )

Again Arial has been used to direct the information to the audience however using the Italic style differs it from the hyperlink, adding importance to the information provided.

Bold:
(Includes ONE of your five a day)

Bold has been purposely used to point out what the drink consist of, however it is also suggesting in some way that other fruits could be a possibility due to their choice.

Colour of text: I have chosen to use black for the USP of the product, following the same use of colour for the other information about the product. However my choice of blue for the hyperlink, is so that it stands out from the other text and therefore the use of blue is a common colour amoungst many ads.