I decided that looking at a magazine that had the same values that my magazine would contain, would be very helpful, in a way that it would give me an idea of layout since my magazine will include only the first four pages (a front cover, advert on healty eating, Editorial /contents page,following with an article of a real life story, and opinion of the public on crime and a double spread of a fashion photo shoot.Target audience Of Look:
Look is aimed for a younger generation, possibly age 27. Many of the women in this magazine, modelling trendy clothes are under the age of 30.
Gender: This magazine is aimed at women.
Lifestyle: Look is aimed at women who take interest in glamorous, glossy high street fashion and celebrity weekly updates.
Demographics: The demographics for Look’s audience would be working class, who would be hard working and focus but on the other hand still have time to socialise with her friends.
Psychographics: The target audience aspirers to strive for a better lifestyle buy gaining ideas from Look
Ø The publisher of my magazine is: Tammi Iley
and…Julie Lavington: Publishing Director
Ø The audience that read Look usually have an annual income of £20.6k.
Ø Employment Status: Full Time
Ø Each Month they would spend at least £251 on shopping.
Ø Each Month they would spend at least £85 on make up and skin care.
Feedback form look readers:
Look" The magazine is jam packed with fashion ideas, that are better than any their fashion magazine I’ve read!”
“ love the fact that it has everything a fashionable girl needs to know and would enjoy reading about. There’s no other magazine like it”
Appearance is everything!
83%agree that “Looking good is really important to them
She loves fashion and shopping
87% women agree that “Shopping is one of their favourite pastimes”
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