Marie Claire receives over 15 million each month in total for every copy sold, where they aim to attract an audience between the ages of 25-39, however Marie Claire is known to provide their readers with the ‘finest fashion, beauty and food’ within the exclusive 380 pages.
What is common amongst readers is the fact that the contents of Marie Claire, especially the layout give space to the items of clothing, which does not clutter the pages, making it an obstacle for the readers. The size of the context simply makes it easy for readers with the medium sized fonts.
Readership: 1,019, 000
Circulation: 316, 765
Reader profile:
- Medium age 34
- 69%ABC1
High spending readers:
- Spend £35 million per visit at the hairdressers
- Spend £19 million every month on skin care/cosmetics
- 75% agree its worth paying extra for quality goods
- 83% treat themselves to things they don’t need
Fashion and beauty addicts:
- 73% agree ‘it’s important to me to look well dressed’
- 79% look after their image/appearance
Active readers:
- Spend nearly an hour reading Marie Claire
- Each page is looked at 2.1 time
14 - 17 years 34 3%
18 - 24 years 107 5.3%
25 - 34 years 117 4.1%
35 - 49 years 112 2.5%
50 - 64 years 64 1.7%
65 years and over 20 .7%
Occupation of Marie Claire’s target audience:
Work Full Time 202 2.9%
Work Part Time 132 4.1%
Not Employed 118 1.7%
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